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Documentary

ALEX — Gravel to 3,000m

Alex lives for his bike. This film follows him and a friend on their attempt to reach 3,000 metres altitude on gravel bikes — every climb, every doubt, every metre of it real.

This wasn't a one-person shoot. Alex — an amateur gravel cyclist with a genuine obsession for climbing — led the ride himself, on his own bike, over terrain he scouted and chose himself, joined by a riding partner who made the full climb to 3,000 metres alongside him every step of the way. The steeper, more technical downhill sections were handled separately by a dedicated stunt rider, since that stretch called for a specific skillset rather than pushing Alex or his partner into unnecessary risk. Capturing all of it took 5 full shoot days spread across multiple locations, backed by a full production built around them: a dedicated FPV drone pilot flying alongside on the climbs for the immersive POV shots that carry much of the film's energy, a full studio day in a warehouse space with multiple bikes staged under controlled lighting for the more polished product-style shots, and a proper sit-down interview segment shot on a full camera and lighting rig to give the piece its narrative backbone. All in, the production budget came to €27,362.

Director: Maik Repsch
Producer: HELLO AD!
FPV / POV Drone: Joni Sailer
Athlete: Alex
Riding Partner
Stunt Rider (Downhill)
4:10
Runtime
5
Shoot Days
€27,362
Budget
Brand Response

The Concept

The idea started simple: what does it actually feel like to chase 3,000 vertical metres on a gravel bike? Not the highlight-reel version people usually see from cycling content — the real one, with the doubt creeping in halfway up a climb, the legs giving out, and the moments that almost didn't make the final cut because they felt too raw. That's the throughline the whole project was built around from the very first conversation with Alex: less about the bike, more about what it takes to keep going when quitting would be so much easier. Every location, every camera setup, every question in the interview came back to that one idea.

The Edit

Post-production leaned hard into contrast. Long, patient wide shots of the climb — the kind that let the landscape do the talking — sit right next to tight, breathless handheld moments close to Alex's face, where you can hear him breathing before you see the effort. The FPV footage gave the film its sense of speed and scale, weaving through the switchbacks in a way static cameras never could. The interview segment, shot separately in a controlled studio setup, gave the whole thing its emotional anchor — a quieter counterpoint to the chaos of the ride itself. The grade pushed toward warm, low autumn light throughout, which became the visual thread tying together locations that otherwise had almost nothing in common.

The Impact

What came out the other side wasn't just a sports film — it turned into something closer to a character study, a look at why people put themselves through something this physically demanding entirely by choice. That shift, from 'here's a cool bike ride' to 'here's why someone does this to themselves,' is ultimately what resonated — with viewers scrolling past it on social media, and just as much with Fahrrad XXL, who saw a story that went further than a typical product placement ever could.

Short-form pieces from the same shoot.

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He was more than surprised by how well the film captured his story.

Managing Director, Fahrrad XXL

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